I was surfing the web this morning and came across some glaring spelling and punctuation errors on more than one business website. Business owners are typically intelligent, creative people and very good at what they do, but many are not good at catching their own typos and grammar errors.
It can be very difficult to proofread one's own work. When you write something, you know what you are trying to say because you wrote it! Because of this, when you proofread your own work, your brain may fill in any missing words, skip over a punctuation error, and even perceive a misspelled word as correct.
Successful business owners know the importance of projecting a professional image. Research shows that customers are more likely to trust a business that projects a professional image, and are therefore more likely to purchase goods and services from that business.
A potential customer's initial contact with a business is often a website, and I believe that a professional, polished, error-free website can inspire the confidence and trust that lead to a sale. To me, no matter how interesting and compelling the copy is, spelling, grammar and punctuation errors detract from the message, and may turn potential customers off.
What do you think? Does spelling count when it comes to a business website? Does it influence your decision to do business with a particular company?
About Me
- AZProofreader
- Tucson, AZ
- My name is Louann Vertrees. I possess a love for words, an eye for detail, and an innate ability to spot spelling and grammar errors. I am the owner of AZProofreader and I am committed to providing accurate, affordable proofreading and copy editing services to business owners, website owners, writers, students, and job applicants.
1 comments:
I fully agree with you, Louann. I am flabbergasted with the vast number of website owners who have obviously not had their sites proofread by a professional. As a virtual assistant, I have even noted typographical and grammatical errors on the websites of a few VAs and resume writers - which would, at least in my view, certainly send up a red flag to anyone considering their services. If a website is riddled with errors (or even one error!), I question the company's eye for detail and ability to deliver the product or service without error. Yes, we all make mistakes - but there's no room for mistakes when it comes to marketing your services and products. Put your best foot forward - have a professional proofread your site.
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